5 reasons explained in the article:
- Contrary to popular belief, just because your 14 year old niece has a Facebook account, that doesn’t mean she could (or should) create your own businesses fan page.
- You must have a well thought out social media strategy if you want to succeed.
- Just because you already have social media platforms in place, that doesn’t mean you are using them correctly.
- You need someone to remind you -not- to be a broadcaster!
- Having a social media manager saves you, the business owner, time (our most valuable asset).
This is so true. It should also be noted that finding a Social Media Manager may not be as simple as looking within your organization…just because Bob in marketing is on Twitter doesn’t mean he is a Social Media Manager candidate (same scenario as the niece above).
(Source: socially-acceptable)
